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What it is worth
A CV is a council assessment made on a mass basis at a past revaluation date, for the purpose of splitting up the rates bill. Market value is what a buyer will pay for your house now, and the two are set by different people for different reasons.
A rateable value, often called the CV or capital value, is set by your council. Its job is to divide the rates bill fairly across the properties in the district. It is not built to price a house for sale.
It is assessed on a mass basis as at a stated revaluation date. Nobody comes inside the house. The council works from the records it holds and from sales activity around that date, across a whole area at once.
Market value is what a willing buyer will pay a willing seller for your house, in the condition it is in, with the buyers who are looking at the time. It is settled at the moment someone signs, not before.
The CV is a point in the past. Market value is a point in the present. That alone is enough to separate them, and the gap can run in either direction.
The CV is useful for the thing it was built for. Buyers do look it up, so expect it to come up, and expect to be asked about it if your price and the CV sit a long way apart.
For a view on price, a licensed salesperson can give you a written appraisal. Rule 10.2 of the Real Estate Agents Act (Professional Conduct and Client Care) Rules 2012 says an appraisal must be provided in writing, must realistically reflect current market conditions, and must be supported by comparable information on sales of similar land in similar locations. That is evidence of what comparable houses have actually sold for, which is a different exercise from a council rating assessment.
An appraisal is a written estimate of what your home is worth, with the sales it rests on set out beside it. It is free, it puts you under no obligation, and you will not be chased afterwards.
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